How often do you receive a message and the message is about benefits that other companies have received but is not directly linked to what you are trying to achieve?
Unfortunately, this happens too often. Sales reps go in touting what their company has done for other companies trusting that the prospect will make the connection between what has been achieved by others may also be achieved by them.
We have helped companies such as A, B and C to cut their costs by over 15% through the implementation of our report writing system.
Rather than implying the obvious, why not link it directly to the prospect and their company?
The way to do this is to tag onto your message the phrase, "What this means is you can..." or "What this means is we can enable your company to..." or "What this means is there is a possibility we can enable you to..." or What this means is there is a strong likelihood we can help you..." followed by a direct benefit (faster, better, easier or less expensively) or result (more or less, increase or decrease) statement.
In this case, it may sound something like this. "What this means is we can help you decrease your report writing costs while making your data available to your end users when they need it and in the format they want it in.
Use your statement to connect the benefit/result to the prospect personally or their company by using the words "you" or "your".
Make it easy for your prospects to understand your offerings. Link your benefits and results statements to them. You will sell more in less time and that is the goal is it not?
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